Computational Advertising: Market and Technologies for Internet Commercial Monetization - Peng Liu - Books - Taylor & Francis Ltd - 9781032241401 - December 13, 2021
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Peng Liu
Computational Advertising: Market and Technologies for Internet Commercial Monetization 2nd edition

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This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit.

442 pages, 131 Illustrations, black and white; 131 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 13, 2021
ISBN13 9781032241401
Publishers Taylor & Francis Ltd
Pages 442
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

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