Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change - Waldemar Cudny - Books - Taylor & Francis Ltd - 9780367423544 - August 20, 2021
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Waldemar Cudny
Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change 1st edition

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This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

224 pages, 7 Line drawings, black and white; 2 Halftones, black and white; 10 Tables, black and whit

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 20, 2021
ISBN13 9780367423544
Publishers Taylor & Francis Ltd
Pages 182
Dimensions 150 × 220 × 20 mm   ·   520 g
Language English  
Editor Cudny, Waldemar

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