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City Branding and Promotion: The Strategic Approach - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change Waldemar Cudny 1st edition
City Branding and Promotion: The Strategic Approach - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
Waldemar Cudny
The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
186 pages, 15 Line drawings, black and white; 11 Halftones, black and white; 10 Tables, black and wh
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 2, 2019 |
| ISBN13 | 9781138488106 |
| Publishers | Taylor & Francis Ltd |
| Pages | 186 |
| Dimensions | 242 × 163 × 12 mm · 424 g |
| Language | English |
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