Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage - Paul Myerson - Books - Taylor & Francis Ltd - 9780367641979 - November 26, 2020
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Paul Myerson
Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage 1st edition

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This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today’s ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

266 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 26, 2020
ISBN13 9780367641979
Publishers Taylor & Francis Ltd
Pages 266
Dimensions 236 × 158 × 23 mm   ·   540 g
Language English  

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