Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage - Paul Myerson - Books - Taylor & Francis Ltd - 9780367641986 - January 8, 2026
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Paul Myerson
Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage 1st edition

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This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today’s ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 8, 2026
ISBN13 9780367641986
Publishers Taylor & Francis Ltd
Pages 266
Dimensions 150 × 220 × 10 mm   ·   520 g
Language English  

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