Relationship Marketing in the Digital Age - Routledge Studies in Marketing - Robert Palmatier - Books - Taylor & Francis Ltd - 9780367786922 - March 31, 2021
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Relationship Marketing in the Digital Age - Routledge Studies in Marketing 1st edition

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this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer–company relationships.


244 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 31, 2021
ISBN13 9780367786922
Publishers Taylor & Francis Ltd
Pages 264
Dimensions 228 × 151 × 22 mm   ·   390 g
Language English  

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