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Relationship Marketing in the Digital Age - Routledge Studies in Marketing Robert Palmatier 1st edition
Relationship Marketing in the Digital Age - Routledge Studies in Marketing
Robert Palmatier
this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer–company relationships.
244 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 31, 2021 |
| ISBN13 | 9780367786922 |
| Publishers | Taylor & Francis Ltd |
| Pages | 264 |
| Dimensions | 228 × 151 × 22 mm · 390 g |
| Language | English |
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