Relationship Marketing in the Digital Age - Routledge Studies in Marketing - Robert Palmatier - Books - Taylor & Francis Ltd - 9781138310025 - January 2, 2019
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Robert Palmatier
Relationship Marketing in the Digital Age - Routledge Studies in Marketing 1st edition

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this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer–company relationships.

244 pages, 10 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 2, 2019
ISBN13 9781138310025
Publishers Taylor & Francis Ltd
Pages 264
Dimensions 235 × 160 × 17 mm   ·   486 g
Language English  

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