Database Marketing: Analyzing and Managing Customers - International Series in Quantitative Marketing - Robert C. Blattberg - Books - Springer-Verlag New York Inc. - 9780387725789 - January 23, 2008
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Robert C. Blattberg
Database Marketing: Analyzing and Managing Customers - International Series in Quantitative Marketing 2008 edition

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Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

896 pages, 243 black & white illustrations, 106 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 23, 2008
ISBN13 9780387725789
Publishers Springer-Verlag New York Inc.
Pages 872
Dimensions 156 × 235 × 48 mm   ·   1.31 kg
Language English  

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