Database Marketing: Analyzing and Managing Customers - International Series in Quantitative Marketing - Robert C. Blattberg - Books - Springer-Verlag New York Inc. - 9781441903327 - April 17, 2009
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Robert C. Blattberg
Database Marketing: Analyzing and Managing Customers - International Series in Quantitative Marketing 2008 edition

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Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

896 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 17, 2009
ISBN13 9781441903327
Publishers Springer-Verlag New York Inc.
Pages 872
Dimensions 157 × 234 × 40 mm   ·   1.33 kg

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