Building Routes to Customers: Proven Strategies for Profitable Growth - Peter Raulerson - Books - Springer-Verlag New York Inc. - 9780387799506 - February 5, 2009
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Peter Raulerson
Building Routes to Customers: Proven Strategies for Profitable Growth 2009 edition

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The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples.

196 pages, 7 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 5, 2009
Original release date 2008
ISBN13 9780387799506
Publishers Springer-Verlag New York Inc.
Pages 196
Dimensions 162 × 244 × 16 mm   ·   439 g
Language English  

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