Building Routes to Customers: Proven Strategies for Profitable Growth - Peter Raulerson - Books - Springer-Verlag New York Inc. - 9781441927330 - October 29, 2010
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Peter Raulerson
Building Routes to Customers: Proven Strategies for Profitable Growth Softcover reprint of hardcover 1st ed. 2009 edition

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The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples.

196 pages, 7 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 29, 2010
ISBN13 9781441927330
Publishers Springer-Verlag New York Inc.
Pages 196
Dimensions 155 × 235 × 11 mm   ·   312 g
Language English  

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