Advertising International: The Privatisation of Public Space - Comedia - Armand Mattelart - Books - Taylor & Francis Ltd - 9780415050647 - October 17, 1991
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Advertising International: The Privatisation of Public Space - Comedia 1st edition

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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.


256 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 17, 1991
ISBN13 9780415050647
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 235 × 152 × 15 mm   ·   384 g
Language English  

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