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Advertising International: The Privatisation of Public Space - Comedia Armand Mattelart 1st edition
Advertising International: The Privatisation of Public Space - Comedia
Armand Mattelart
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
256 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 17, 1991 |
| ISBN13 | 9780415050647 |
| Publishers | Taylor & Francis Ltd |
| Pages | 256 |
| Dimensions | 235 × 152 × 15 mm · 384 g |
| Language | English |
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