Advertising International: The Privatisation of Public Space - Comedia - Armand Mattelart - Books - Taylor & Francis Ltd - 9781138178946 - January 27, 2017
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Armand Mattelart
Advertising International: The Privatisation of Public Space - Comedia 1st edition

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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 27, 2017
ISBN13 9781138178946
Publishers Taylor & Francis Ltd
Pages 260
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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