Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption - Routledge Interpretive Marketing Research - Chris Hackley - Books - Taylor & Francis Ltd - 9780415208598 - March 15, 2001
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Chris Hackley
Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption - Routledge Interpretive Marketing Research 1st edition

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This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

236 pages, 3 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 15, 2001
ISBN13 9780415208598
Publishers Taylor & Francis Ltd
Pages 240
Dimensions 156 × 234 × 16 mm   ·   476 g
Language English  

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