Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption - Routledge Interpretive Marketing Research - Chris Hackley - Books - Taylor & Francis Ltd - 9780415439695 - March 26, 2007
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Chris Hackley
Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption - Routledge Interpretive Marketing Research 1st edition

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This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

234 pages, 3 Tables, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 26, 2007
ISBN13 9780415439695
Publishers Taylor & Francis Ltd
Pages 234
Dimensions 150 × 220 × 10 mm   ·   430 g
Language English  

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