The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires - Routledge Interpretive Marketing Research - Cynthia Huffman - Books - Taylor & Francis Ltd - 9780415220958 - November 16, 2000
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires - Routledge Interpretive Marketing Research 1st edition

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Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike.


352 pages, 12 line drawings, 1 b&w photograph, 12 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 16, 2000
ISBN13 9780415220958
Publishers Taylor & Francis Ltd
Pages 356
Dimensions 156 × 234 × 21 mm   ·   640 g
Language English  
Editor Huffman, Cynthia
Editor Mick, David Glen
Editor Ratneshwar, S.

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