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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires - Routledge Interpretive Marketing Research Cynthia Huffman 1st edition
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires - Routledge Interpretive Marketing Research
Cynthia Huffman
Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike.
352 pages, 12 line drawings, 1 b&w photograph, 12 tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 16, 2000 |
| ISBN13 | 9780415220958 |
| Publishers | Taylor & Francis Ltd |
| Pages | 356 |
| Dimensions | 156 × 234 × 21 mm · 640 g |
| Language | English |
| Editor | Huffman, Cynthia |
| Editor | Mick, David Glen |
| Editor | Ratneshwar, S. |