The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires - Routledge Interpretive Marketing Research - Cynthia Huffman - Books - Taylor & Francis Ltd - 9780415316170 - April 17, 2003
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Cynthia Huffman
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires - Routledge Interpretive Marketing Research 1st edition

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Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike.

352 pages, 12 line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 17, 2003
ISBN13 9780415316170
Publishers Taylor & Francis Ltd
Pages 356
Dimensions 157 × 232 × 22 mm   ·   530 g
Language English  
Editor Huffman, Cynthia
Editor Mick, David Glen
Editor Ratneshwar, S.

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