Global Political Marketing - Routledge Research in Political Communication - Jennifer Lees-marshment - Books - Taylor & Francis Ltd - 9780415500463 - September 15, 2011
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Jennifer Lees-marshment
Global Political Marketing - Routledge Research in Political Communication 1st edition

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There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

302 pages, 16 black & white illustrations, 48 black & white tables, 16 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 15, 2011
ISBN13 9780415500463
Publishers Taylor & Francis Ltd
Pages 320
Dimensions 157 × 232 × 18 mm   ·   454 g
Language English  
Editor Lees-Marshment, Jennifer (University of Auckland, New Zealand)
Editor Rudd, Chris (University of Otago, Dunedin, New Zealand)
Editor Stromback, Jesper (Mid Sweden University, Sundsvall, Sweden)

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