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Political marketing and British political parties (2nd Edition) Jennifer Lees-Marshment 2nd edition
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Political marketing and British political parties (2nd Edition)
Jennifer Lees-Marshment
Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. -- .
328 pages, 109 black & white tables, 1 figures
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 1, 2008 |
| ISBN13 | 9780719077197 |
| Publishers | Manchester University Press |
| Pages | 320 |
| Dimensions | 156 × 234 × 23 mm · 496 g |
| Language | English |
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