Handbook of Tourist Behavior: Theory & Practice - Routledge Advances in Tourism - Metin Kozak - Books - Taylor & Francis Ltd - 9780415542814 - February 23, 2012
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Metin Kozak
Handbook of Tourist Behavior: Theory & Practice - Routledge Advances in Tourism 1st edition

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In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

286 pages, 13 black & white illustrations, 15 black & white tables, 4 black & white halftones, 9 bla

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 23, 2012
ISBN13 9780415542814
Publishers Taylor & Francis Ltd
Pages 268
Dimensions 164 × 226 × 16 mm   ·   420 g
Language English  
Editor Decrop, Alain (Namur University, Belgium)
Editor Kozak, Metin

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