Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge - Routledge Advances in Tourism - Metin Kozak - Books - Taylor & Francis Ltd - 9780415811484 - September 5, 2012
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Metin Kozak
Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge - Routledge Advances in Tourism 1st edition

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Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

242 pages, 13 Line drawings, black and white; 4 Halftones, black and white; 43 Tables, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 5, 2012
ISBN13 9780415811484
Publishers Taylor & Francis Ltd
Pages 262
Dimensions 231 × 152 × 15 mm   ·   392 g
Language English  

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