Brand Journalism - Andy Bull - Books - Taylor & Francis Ltd - 9780415638098 - June 12, 2013
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Andy Bull
Brand Journalism 1st edition

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Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 12, 2013
ISBN13 9780415638098
Publishers Taylor & Francis Ltd
Pages 288
Dimensions 156 × 234 × 20 mm   ·   566 g
Language English  

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