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Brand Journalism Andy Bull 1st edition
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Brand Journalism
Andy Bull
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.
288 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 17, 2013 |
| ISBN13 | 9780415638104 |
| Publishers | Taylor & Francis Ltd |
| Pages | 278 |
| Dimensions | 157 × 233 × 16 mm · 430 g |
| Language | English |
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