Interpretation in Social Life, Social Science, and Marketing - Routledge Interpretive Marketing Research - John O'Shaughnessy - Books - Taylor & Francis Ltd - 9780415777582 - April 6, 2009
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John O'Shaughnessy
Interpretation in Social Life, Social Science, and Marketing - Routledge Interpretive Marketing Research 1st edition

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This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

236 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 6, 2009
ISBN13 9780415777582
Publishers Taylor & Francis Ltd
Pages 228
Dimensions 150 × 220 × 20 mm   ·   460 g
Language English  

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