Interpretation in Social Life, Social Science, and Marketing - Routledge Interpretive Marketing Research - John O'Shaughnessy - Books - Taylor & Francis Ltd - 9781138992573 - July 15, 2016
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John O'Shaughnessy
Interpretation in Social Life, Social Science, and Marketing - Routledge Interpretive Marketing Research 1st edition

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This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

236 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 15, 2016
ISBN13 9781138992573
Publishers Taylor & Francis Ltd
Pages 228
Dimensions 150 × 220 × 10 mm   ·   317 g
Language English  

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