Marketing without Advertising: Brand Preference and Consumer Choice in Cuba - Routledge Advances in Management and Business Studies - Emilio Morales - Books - Taylor & Francis Ltd - 9780415896986 - December 21, 2011
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Emilio Morales
Marketing without Advertising: Brand Preference and Consumer Choice in Cuba - Routledge Advances in Management and Business Studies 1st edition

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How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

230 pages, 51 Halftones, black and white; 39 Tables, black and white; 90 Illustrations, black and wh

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 21, 2011
ISBN13 9780415896986
Publishers Taylor & Francis Ltd
Pages 252
Dimensions 165 × 235 × 19 mm   ·   468 g
Language English  

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