Marketing without Advertising: Brand Preference and Consumer Choice in Cuba - Routledge Advances in Management and Business Studies - Emilio Morales - Books - Taylor & Francis Ltd - 9781138212701 - August 3, 2016
In case cover and title do not match, the title is correct

Emilio Morales
Marketing without Advertising: Brand Preference and Consumer Choice in Cuba - Routledge Advances in Management and Business Studies 1st edition

Price
$ 89.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jun 30 - Jul 10

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

230 pages, 90 black & white illustrations, 39 black & white tables, 51 black & white halftones

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 3, 2016
ISBN13 9781138212701
Publishers Taylor & Francis Ltd
Pages 230
Dimensions 228 × 154 × 26 mm   ·   374 g
Language English  

More by Emilio Morales

Show all

Mere med samme udgiver

See all of Emilio Morales ( e.g. Paperback Book and Hardcover Book )