Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge - Routledge Advances in Tourism - Metin Kozak - Books - Taylor & Francis Ltd - 9780415991711 - October 21, 2010
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Metin Kozak
Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge - Routledge Advances in Tourism 1st edition

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Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

262 pages, 17 black & white illustrations, 43 black & white tables, 4 black & white halftones, 13 bl

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 21, 2010
ISBN13 9780415991711
Publishers Taylor & Francis Ltd
Pages 242
Dimensions 161 × 239 × 21 mm   ·   514 g
Language English  

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