Toy Monster: The Big, Bad World of Mattel - Jerry Oppenheimer - Books - John Wiley & Sons Inc - 9780470371268 - February 1, 2009
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Jerry Oppenheimer
Toy Monster: The Big, Bad World of Mattel

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An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations.

288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 1, 2009
ISBN13 9780470371268
Publishers John Wiley & Sons Inc
Pages 304
Dimensions 163 × 235 × 25 mm   ·   453 g
Language English  

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