Toy Monster: The Big, Bad World of Mattel - Jerry Oppenheimer - Books - John Wiley & Sons Inc - 9780470548585 - February 2, 2010
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Jerry Oppenheimer
Toy Monster: The Big, Bad World of Mattel

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An eye-popping, unauthorized expos? of the House of BarbieFrom Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations.

280 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 2, 2010
ISBN13 9780470548585
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 145 × 221 × 20 mm   ·   326 g
Language English  

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