Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation - J-B-UMBS Series - Johnson, Michael D. (University of Michigan Business School) - Books - John Wiley & Sons Inc - 9780470448212 - September 1, 2008
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Johnson, Michael D. (University of Michigan Business School)
Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation - J-B-UMBS Series

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A University of Michigan Business School Management Series book. Differentiating through service development stands to improve customer satisfaction and financial performance. This book will help executives and managers to think and plan strategically with respect to services, service development and service innovation.

208 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 1, 2008
ISBN13 9780470448212
Publishers John Wiley & Sons Inc
Pages 208
Dimensions 154 × 229 × 14 mm   ·   317 g
Language English  

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