Truth, Lies, and Advertising: The Art of Account Planning - Adweek Magazine Series - Jon Steel - Books - John Wiley & Sons Inc - 9780471189626 - March 16, 1998
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Truth, Lies, and Advertising: The Art of Account Planning - Adweek Magazine Series

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Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.


320 pages, facsimiles

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 16, 1998
ISBN13 9780471189626
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 163 × 237 × 28 mm   ·   582 g
Language English  

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