Perfect Pitch: The Art of Selling Ideas and Winning New Business - Jon Steel - Books - John Wiley & Sons Inc - 9780471789765 - December 8, 2006
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Jon Steel
Perfect Pitch: The Art of Selling Ideas and Winning New Business

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In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish.

288 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 8, 2006
ISBN13 9780471789765
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 160 × 235 × 26 mm   ·   492 g
Language English  

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