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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know Kotler, Philip (Northwestern University)
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Kotler, Philip (Northwestern University)
In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.
224 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 11, 2003 |
| ISBN13 | 9780471268673 |
| Publishers | John Wiley & Sons Inc |
| Pages | 224 |
| Dimensions | 221 × 151 × 22 mm · 498 g |
| Language | English |
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