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Lateral Marketing: New Techniques for Finding Breakthrough Ideas Kotler, Philip (Northwestern University)
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Kotler, Philip (Northwestern University)
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well.
206 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 8, 2003 |
| ISBN13 | 9780471455165 |
| Publishers | John Wiley & Sons Inc |
| Pages | 224 |
| Dimensions | 166 × 241 × 18 mm · 453 g |
| Language | English |
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