Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results - Herman Holtz - Books - John Wiley & Sons Inc - 9780471632245 - January 16, 1991
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Herman Holtz
Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results

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This guide shows how to develop sales and promotional pieces in--house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises.

238 pages, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 16, 1991
Original release date 1988
ISBN13 9780471632245
Publishers John Wiley & Sons Inc
Pages 238
Dimensions 163 × 243 × 23 mm   ·   553 g

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