Rethinking Performance Measurement: Beyond the Balanced Scorecard - Meyer, Marshall W. (Wharton School, University of Pennsylvania) - Books - Cambridge University Press - 9780521103268 - March 19, 2009
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Meyer, Marshall W. (Wharton School, University of Pennsylvania)
Rethinking Performance Measurement: Beyond the Balanced Scorecard

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Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same.

220 pages, 53 b/w illus. 4 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 19, 2009
ISBN13 9780521103268
Publishers Cambridge University Press
Pages 220
Dimensions 155 × 229 × 14 mm   ·   326 g
Language English  

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