Rethinking Performance Measurement: Beyond the Balanced Scorecard - Meyer, Marshall W. (Wharton School, University of Pennsylvania) - Books - Cambridge University Press - 9780521812436 - January 9, 2003
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Meyer, Marshall W. (Wharton School, University of Pennsylvania)
Rethinking Performance Measurement: Beyond the Balanced Scorecard

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Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same.

220 pages, 53 b/w illus. 4 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 9, 2003
ISBN13 9780521812436
Publishers Cambridge University Press
Pages 220
Dimensions 236 × 158 × 21 mm   ·   494 g
Language English  

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