Crafting Strategy: Embodied Metaphors in Practice - Heracleous, Loizos (University of Warwick) - Books - Cambridge University Press - 9780521116558 - June 2, 2011
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Heracleous, Loizos (University of Warwick)
Crafting Strategy: Embodied Metaphors in Practice

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The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking.

260 pages, 27 b/w illus. 16 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 2, 2011
ISBN13 9780521116558
Publishers Cambridge University Press
Pages 260
Dimensions 149 × 235 × 18 mm   ·   542 g
Language English  

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