Crafting Strategy: Embodied Metaphors in Practice - Heracleous, Loizos (University of Warwick) - Books - Cambridge University Press - 9781107411692 - November 29, 2012
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Heracleous, Loizos (University of Warwick)
Crafting Strategy: Embodied Metaphors in Practice

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The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking.

260 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 29, 2012
ISBN13 9781107411692
Publishers Cambridge University Press
Pages 260
Dimensions 154 × 229 × 14 mm   ·   370 g
Language English  

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