The Profit Impact of Marketing Strategy Project: Retrospect and Prospects - Paul W Farris - Books - Cambridge University Press - 9780521123457 - November 19, 2009
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Paul W Farris
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

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The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. Ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, econometrics, technology and competition.

328 pages, 47 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 19, 2009
ISBN13 9780521123457
Publishers Cambridge University Press
Pages 328
Dimensions 153 × 231 × 24 mm   ·   526 g
Language English  
Editor Farris, Paul W. (University of Virginia)
Editor Moore, Michael J. (University of Virginia)

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