The Profit Impact of Marketing Strategy Project: Retrospect and Prospects - Paul W Farris - Books - Cambridge University Press - 9780521840538 - November 4, 2004
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Paul W Farris
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

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The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. Ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, econometrics, technology and competition.

326 pages, 47 tables 12 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 4, 2004
ISBN13 9780521840538
Publishers Cambridge University Press
Pages 326
Dimensions 159 × 234 × 26 mm   ·   639 g
Language English  
Editor Farris, Paul W. (University of Virginia)
Editor Moore, Michael J. (University of Virginia)

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