Quantitative Models in Marketing Research - Franses, Philip Hans (Erasmus Universiteit Rotterdam) - Books - Cambridge University Press - 9780521143653 - June 10, 2010
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Franses, Philip Hans (Erasmus Universiteit Rotterdam)
Quantitative Models in Marketing Research

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This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

224 pages, 25 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 10, 2010
ISBN13 9780521143653
Publishers Cambridge University Press
Pages 224
Dimensions 164 × 243 × 12 mm   ·   410 g
Language English  

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