Quantitative Models in Marketing Research - Franses, Philip Hans (Erasmus Universiteit Rotterdam) - Books - Cambridge University Press - 9780521801669 - August 9, 2001
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Franses, Philip Hans (Erasmus Universiteit Rotterdam)
Quantitative Models in Marketing Research

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This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

222 pages, 25 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 9, 2001
ISBN13 9780521801669
Publishers Cambridge University Press
Pages 222
Dimensions 183 × 249 × 18 mm   ·   518 g
Language English  

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