Smart Products, Smarter Services: Strategies for Embedded Control - Cronin, Mary J. (Boston College, Massachusetts) - Books - Cambridge University Press - 9780521147507 - August 19, 2010
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Cronin, Mary J. (Boston College, Massachusetts)
Smart Products, Smarter Services: Strategies for Embedded Control

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We are surrounded by products that have minds of their own. These 'smart products' are fundamentally changing both the competitive landscape for business and the daily lives of consumers. This book helps managers to understand the importance of creating a scalable product platform and an ecosystem strategy for smart products.

360 pages, 5 b/w illus. 4 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 19, 2010
ISBN13 9780521147507
Publishers Cambridge University Press
Pages 360
Dimensions 151 × 228 × 16 mm   ·   570 g
Language English  

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