Smart Products, Smarter Services: Strategies for Embedded Control - Cronin, Mary J. (Boston College, Massachusetts) - Books - Cambridge University Press - 9780521195195 - August 19, 2010
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Cronin, Mary J. (Boston College, Massachusetts)
Smart Products, Smarter Services: Strategies for Embedded Control

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We are surrounded by products that have minds of their own. These 'smart products' are fundamentally changing both the competitive landscape for business and the daily lives of consumers. This book helps managers to understand the importance of creating a scalable product platform and an ecosystem strategy for smart products.

350 pages, 5 b/w illus. 4 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 19, 2010
ISBN13 9780521195195
Publishers Cambridge University Press
Pages 350
Dimensions 156 × 235 × 20 mm   ·   690 g
Language English  

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