The Construction of Preference - Sarah Lichtenstein - Books - Cambridge University Press - 9780521542203 - August 28, 2006
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Sarah Lichtenstein
The Construction of Preference

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When asked to make a decision, people often don't really know what they want; they must construct their preferences 'on the spot'. This book describes the concept of preference construction, tracing the blossoming of this idea within psychology, economics, marketing, law, and environmental policy.

808 pages, 62 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 28, 2006
ISBN13 9780521542203
Publishers Cambridge University Press
Pages 808
Dimensions 159 × 235 × 41 mm   ·   1.11 kg
Language English  
Editor Lichtenstein, Sarah
Editor Slovic, Paul

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