The Construction of Preference - Sarah Lichtenstein - Books - Cambridge University Press - 9780521834285 - September 18, 2006
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Sarah Lichtenstein
The Construction of Preference

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When asked to make a decision, people often don't really know what they want; they must construct their preferences 'on the spot'. This book describes the concept of preference construction, tracing the blossoming of this idea within psychology, economics, marketing, law, and environmental policy.

810 pages, 62 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 18, 2006
ISBN13 9780521834285
Publishers Cambridge University Press
Pages 810
Dimensions 242 × 166 × 49 mm   ·   1.41 kg
Language English  
Editor Lichtenstein, Sarah
Editor Slovic, Paul

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