The Economics of Franchising - Blair, Roger D. (University of Florida) - Books - Cambridge University Press - 9780521775892 - December 31, 2010
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The Economics of Franchising

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This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising and its importance in various segments of the economy.


358 pages, 31 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 31, 2010
ISBN13 9780521775892
Publishers Cambridge University Press
Pages 358
Dimensions 152 × 228 × 20 mm   ·   519 g
Language English  

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