Branded Women in U.s. Television: when People Become Corporations - Critical Studies in Television - Peter Bjelskou - Books - Lexington Books - 9780739187937 - December 26, 2014
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Peter Bjelskou
Branded Women in U.s. Television: when People Become Corporations - Critical Studies in Television

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This book examines product placement and brand integration in U. S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

142 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 26, 2014
ISBN13 9780739187937
Publishers Lexington Books
Pages 142
Dimensions 159 × 238 × 19 mm   ·   353 g
Language English  

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